An infant product retailer. Objective is to ensure the site works as informative page, blog and an online store. The theme has to be soft and gentle to their audiences, emphasizing on omitting harsh edges and using gradient to transition from one section to another. Using delicate typographies to match the whole atmosphere.


Product page are design with the buyers in mind. Simple minimal layout to reduce the distraction from the product. Retaining the familiarity of ecommerce stores to allow buyers to shop with ease within a familiar environment to ease the purchasing experience.